This campaign exceeded previous fall campaign member acquisition by 73%, and exceeded revenue by 81%. Another, less tangible, goal that was met was creating an avenue for our members to show their U of M pride in a unique way. This design was limited (only available to members August 31 – October 20), and also showcased the words “Alumni Member” on the back of the shirt. Our goal was to sell 500 shirts, but we ended up distributing over 2,000!
TOTAL REVENUE $102,410
NET REVENUE $48,930