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The idea behind this campaign was to try and engage students who were away from campus during winter break. We also wanted to do something sort of experimental using Instagram’s multiple image scrolling. When swiping from image to image on Instagram, the transition is seamless and we wanted to create something unique with that.
We ended up creating a triptych of illustrations that all transitioned seamlessly into one another moving from left to right. We spent $9 promoting this post on Instagram, and it generated 762 views and 33 clicks to visit our profile.
The illustrations were created by the Graphic Design Intern using Adobe Illustrator.