It was important to me to identify a student who is living out the values of our university and to record video of that student in a variety of environments. So the biggest resource used was time.
What I believe makes this video shine is the quality of the interview. From the lighting and sound to the actual content, I think we executed very well. We even introduced some haze into the locker room to amplify the environment. Interviewing someone takes a lot of experience and preparation. Not only is it important for the interview to look professional, but it’s equally important for the student to feel comfortable enough in that environment to deliver natural responses to questions.
When the production was complete, we boosted our social media post with a budget of $125.