UMN Campus Shuttles: How to Ride Video

Category: Interactive

Choose a Subcategory:
video (short)

Target Audience:
Primary audience is U of M students, faculty, and staff. Secondary audience is visitors to campus.

Date(s) Published:
November 2017

Quantities Produced:
n/a

Objectives:
* Increase awareness of campus shuttle service
* Inform on how to use the University shuttle system
– how it works
– who can use it (anyone on campus)
– what it costs (free)
– how to read campus maps
– where the buses go
* Educate about transit rider safety
* Recruit real students/PTS student employees as actors/talent
* Leverage the University brand and department brand to increase interest in the content

Outcomes:
The video was shot in August 2017. It was made publicly available on YouTube in November 2017. It has been shared with the management team at Parking & Transportation Services and received rave reviews from the staff. It has also been shared with Orientation & Transition Experiences in order to promote this more robustly to incoming freshmen and transfer students this coming spring.

Resources:
Our budget for the project was $4,000. One individual wrote the script and handled the project manager role. Several internal subject matter experts assisted in editing the script. PTS used a videography team of four individuals from Printing Services as well as six PTS student workers as amateur actors. The actual shooting took place during three days for a total of less than eight hours of time. The hardware and software used included:
– Adobe Premiere
– Adobe After Effects
– Adobe Illustrator
– Canon EOS 5D Mark III
– Sennheiser MKE 600 Shotgun Microphone
– Zoom H4n Audio Recorder
– Excellent Shuttle Drivers

URL:

https://youtu.be/xMpyq0_UyVk

 

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