Nicholas Howard Uncovers the Honeycrisp Family Tree

Category: Writing

Choose a Subcategory:
short feature

Target Audience:
general public

Date(s) Published:
May 2017

Quantities Produced:
2300

Objectives:
The release of the honeycrisp is one of the most notable accomplishments of our department. We wanted to highlight the work of one of our graduate students on solving a mystery most people didn’t know about: what is the genealogy of the honeycrisp apple? In addition to highlighting recent findings, we thought that this story would have a lot of public interest as well.

Outcomes:
This article received far more press than our tiny department is used to. It was picked up by the college news, the University of Minnesota Foundation for their newsletter, and two trade magazines (Good Fruit Grower and Growing Produce). An article in September by the Star Tribune (20 things you didn’t know about Minnesota’s famous Honeycrisp apples) referenced the findings in the article as one of its points. Additionally it was sent to our alumni via our email/print newsletter, where nearly 200 people clicked the link in the e-newsletter.

Resources:
one writer, one editor

URL:

 

 

Vote for this entry

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s