Today, you’ll meet the University of Minnesota

Category: Interactive

Choose a Subcategory:
video (short)

Target Audience:
Legislators, faculty, staff, the public

Date(s) Published:
August 2017

Quantities Produced:
n/a

Objectives:
Our objective was to create a video for use by University of Minnesota leadership, colleges and units, government relations, and the Board of Regents that showcases the U of M’s impact on the lives of people around the state. Specifically, we aimed to capture a “day in the life” of a Minnesota family, showcasing how U of M discoveries impact their lives daily. We would reference our land-grant history in illustrating why the U of M is so important to people and the state instead of giving them a history lesson.

Outcomes:

We did zero paid promotion and have received 9,260 views on YouTube; 3,280 views Twitter; 6,634 views Facebook. Total organic views: 26,028.

We received a stream of emailed comments expressing thanks and pride:

“This is a wonderful video! … I have worked at the U for many years, but I still learned about a couple of innovations … Another reason I’m proud to work at the U of M!”

“It makes me proud to work at the U!”

“This is outstanding. It’s one of the best videos I’ve seen that demonstrates impact. Great job!”

“Brought a tear to my eye. Feeling very proud to work here.”

The video was mentioned in AAU’s weekly report by University of Michigan’s President:

“… I commend the University of Minnesota for their recent video. Not only does this video showcase the university’s history, but it highlights the impact of its research, teaching, and innovation.”


Resources:
This video was produced in-house. We incurred $662 in production costs for equipment rental and incidentals. We hired an actress to be our main character for $1,725 because we needed her for 3 days of filming. All others appearing in the video were volunteers. Total cost: $2,387

URL:

https://youtu.be/qoS03dYEELU

 

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